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WS/MKT 302 Wine Marketing and Analysis
CEA CAPA Partner Institution: IAU College
Location: Aix-en-Provence, France
Primary Subject Area: Culinary Arts
Other Subject Area: Marketing
Instruction in: English
Course Code: WS/MKT 302
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Additional Fee: $150.00
Additional Fee Description:This course requires payment of an additional fee to cover active learning components that are above and beyond typical course costs, such as site visits, entrance fees and other expenses.
This course is a combination of lecture and professional tasting to analyze the quality levels, marketing of wine, import and export, target market, sales positioning and pricing structures. Students will learn vineyard and winemaking techniques utilized to achieve certain styles of wine. Students will learn how critics and wine competitions affect both winemaking and marketing. Course includes Field Studies to wineries and vineyards. Extra fee required.