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MK3001 Online Marketing Liberal Arts & Business Program Fall 2023 Semester - Early Start Nebrija Only - Madrid

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MK3001 Online Marketing

MK3001 Online Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: Universidad Antonio de Nebrija
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK3001
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

This course has been programmed from a comprehensive perspective so that students will be able to gain an overall panorama of the integration of the Internet and new technologies within the global marketing strategy of the company. The main goals of this course are for students to understand, comment upon and analyze the most important aspects of digital marketing, as well as, the acquisition of general knowledge of the Digital marketing plan, Internet business models, e-Marketing variables, Metrics and Web Analytics, among others.

Previous course title & code was: MK0P30 Online Marketing in the Digital Era.

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