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Applied Marketing Research in the Digital Era

International Business Program
Barcelona, Spain

Dates: 1/13/21 - 5/8/21

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International Business
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Applied Marketing Research in the Digital Era

Applied Marketing Research in the Digital Era Course Overview

OVERVIEW

CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

Key principles of how to design and plan marketing research. Relevant research designs for B2B and B2C sectors. Data transformation and analysis. New trends in marketing research. To be able to understand the critical details of modern marketing research. To introduce students to the practical tools they will be able to apply in real-life situations.

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