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International Product Management
OVERVIEW
CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Business
Other Subject Area: Management
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 32
DESCRIPTION
International Product Management (IPM) is a particularly relevant course for everyone who wants to pursue an ambitious career in product marketing and innovation. Whether you will end up as a product manager, brand manager, marketing manager, innovation consultant or a start-up entrepreneur working to develop a product that will change people?s lives, this course will equip you with powerful tools, models and insights to help you succeed. The IPM course takes a holistic approach to product management, from the moment an idea for a new product is conceived, how it is developed, branded and launched into the market until it is discontinued and withdrawn.
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