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Small and Family Business International Business Program Summer 2023 May 4-Week - French Alps: Grenoble

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by February 17, 2023

Small and Family Business

Small and Family Business Course Overview

OVERVIEW

CEA Partner Institution: Grenoble Ecole de Management
Location: French Alps: Grenoble, France
Primary Subject Area: Business
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 36

DESCRIPTION

The objective of this module is to provide an introduction to three interrelated entrepreneurial topics, namely new venture creation, new/small business growth, and family business. After completing the module participants understand how to model entrepreneurial opportunities in comprehensive and structured manner, and how to apply this entrepreneurial approach in the context of growing new/small business and family businesses.

In the new venture creation section participants will address the new venture design process including how to generate and evaluate business opportunities, how to identify the central building blocks of the intended future business, and how to validate those central building blocks. In the new/small business growth section participants will address continued entrepreneurship, i.e. the various challenges new/small businesses face when they move beyond the initial founding success to address small business survival and growth. The participants will address internal and external growth strategies and the various ways to obtain resources to support such growth strategies. In the family business section, participants will address the basic characteristics of family businesses, and apply the entrepreneurial ideas to this context.

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