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Strategic Communication Skills for Business Leaders Humanities & Social Sciences Program Spring 2024 Semester CEA CAPA & UNYP - Prague

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Strategic Communication Skills for Business Leaders

Strategic Communication Skills for Business Leaders Course Overview

OVERVIEW

CEA CAPA Partner Institution: University of New York in Prague
Location: Prague, CZECH REPUBLIC
Primary Subject Area: Business
Instruction in: English
Course Code: BUS336
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

The purpose of the course is to introduce techniques that are necessary for effective business communication, especially for top management, investors, sales pitches, and for management consulting. However, the techniques apply to any form of business communication where a decision is required as an outcome. We will use presentations as the teaching medium as they allow for the use of not only text, but graphs, images, and frameworks. Presentations are also the standard for communication in the business world.

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