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Image & Corporated Communication
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Other Subject Area: Communication, Public Relations
Instruction in: English
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Introduction to Advertising
Initial Skills in Graphic Design Software
Computer required for course
DESCRIPTION
In this subject the students will learn to recognize the strategic value of the brands, their relationship with the identity of each company as well as the keys to figure out the identity issues that pose a differential value for the public and therefore, a single perceived value. We will work in different media; mainly graphics and digital. Students will develop their own brand project along the course, supervised by the teacher.
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