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Claim up to $1,250 in flight credits!
Get up to $1,250 in flight credits or grants toward study or internship programs abroad when you apply by June 30, 2025. See our Official Rules for full details.
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 100
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
The purpose of this course is to introduce students in the marketing area, applied mainly to tourism. The marketing process involves analyzing the environment, market opportunities, setting marketing objectives, selecting a target market strategy, developing the marketing mix (product, place, promotion, price), implementing the marketing strategy, and evaluating the final results. A marketing-oriented organization focuses on satisfying customer wants and needs while meeting organizational objectives.
Get a Flight Credit worth up to $1,250 when you apply with code* by June 30, 2025