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Market Research for Tourism
Communication, Media Studies & Tourism Management Program
Seville, Spain
Dates: 9/7/16 - 12/21/16
Market Research for Tourism
OVERVIEW
CEA CAPA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: 5320030EN
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
Introduces students to the basic processes for searching, recording, processing and analysing business information and support for marketing decision-making, from the viewpoint of both resort management and tourism or auxiliary firms.
The purpose of this course is to introduce Introduces students to the basic processes for searching, recording, processing and analyzing business information and support for marketing decision-making, from the viewpoint of both resort management and tourism or auxiliary firms. It should be advisable that students should have some basic notions about marketing tools and their application to the tourism industry.
It should be advisable that students should have some basic notions about marketing tools and their application to the tourism industry.
The purpose of this course is to introduce Introduces students to the basic processes for searching, recording, processing and analyzing business information and support for marketing decision-making, from the viewpoint of both resort management and tourism or auxiliary firms. It should be advisable that students should have some basic notions about marketing tools and their application to the tourism industry.
It should be advisable that students should have some basic notions about marketing tools and their application to the tourism industry.