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Pricing Strategies
Communication & Journalism Program
Prague, Czech Republic
Dates: 1/24/24 - 5/10/24
Pricing Strategies
OVERVIEW
CEA CAPA Partner Institution: University of New York in Prague
Location: Prague, CZECH REPUBLIC
Primary Subject Area: Business
Instruction in: English
Course Code: BUS331
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Principles of Marketing, Microeconomics
DESCRIPTION
Pricing is one of the most important decisions that businesses make in their efforts for profit maximization. The course is a foundation for effective pricing decisions by teaching key economic, analytical, and behavioral concepts associated with costs, customer behavior and competition. In addition, advanced pricing techniques that aim to create additional value are introduced to the students.