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Claim up to $1,250 in flight credits!
Get up to $1,250 in flight credits or grants toward study or internship programs abroad when you apply by June 30, 2025. See our Official Rules for full details.
COM 3440 Introduction to Public Relations Course Overview
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Public Relations
Other Subject Area: Communication
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: COM 3425
DESCRIPTION
A study of communication principles and the practices of developing good will between a person, firm, or institution and the public, and the means of gaining publicity and influencing people. Students analyze specific case studies and propose appropriate strategies and campaigns.
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