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Purchasing
OVERVIEW
CEA CAPA Partner Institution: Grenoble Ecole de Management
Location: French Alps: Grenoble, France
Primary Subject Area: Business
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 1.25
Contact Hours: 15
DESCRIPTION
The following themes will be part of the "Purchasing" course:
1) Introduction on general economy/company trends. Outsourcing and consequences. Rising of Procurement & Purchasing within the context of Outsourcing/ Selection of Suppliers tools (Reverse Marketing)
2) The importance of Reverse marketing for the professional buyer (Marketing B2B, Purchasing segmentation)
3) Internal analysis (need definition & buying center stakeholders, internal constraints evaluation, definition of purchasing levers, supplier pre-selection criteria)
4) External analysis (offer & demand analysis, techno /market watch)
5) Confrontation of internal & external analysis for sourcing strategy elaboration
1) Introduction on general economy/company trends. Outsourcing and consequences. Rising of Procurement & Purchasing within the context of Outsourcing/ Selection of Suppliers tools (Reverse Marketing)
2) The importance of Reverse marketing for the professional buyer (Marketing B2B, Purchasing segmentation)
3) Internal analysis (need definition & buying center stakeholders, internal constraints evaluation, definition of purchasing levers, supplier pre-selection criteria)
4) External analysis (offer & demand analysis, techno /market watch)
5) Confrontation of internal & external analysis for sourcing strategy elaboration
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