Get a Flight Credit worth up to $1,250 when you apply with code* by June 30, 2024
E-Branding
OVERVIEW
CEA CAPA Partner Institution: Universidad Carlos III de Madrid
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: 17671
Transcript Source: Partner Institution
Course Details: Level 300, 400
Recommended Semester Credits: 3
Contact Hours: 42
DESCRIPTION
1. eBrand concept, typologies
2. Functions of brands
3. Functional Attributes and Emotional Attributes
4. Brand Personality
5. Brand Identity
6. Monitoring of perceptions and associations
7. Crisis Management of Brands online
2. Functions of brands
3. Functional Attributes and Emotional Attributes
4. Brand Personality
5. Brand Identity
6. Monitoring of perceptions and associations
7. Crisis Management of Brands online
Speak with an
Admissions Advisor
Schedule an appointment to speak with a study abroad expert.
Book Appointment
LET'S CHAT