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Strategic Planning for Tourism and Events
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Tourism & Hospitality Management
Instruction in: English
Course Code: 4TOUR005W
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 4
DESCRIPTION
This module explores the context for strategic tourism and events planning exploring their place in wider planning
and policy processes. It examines different approaches to planning for tourism and considers stakeholders in the
planning process investigating their role and influence. Students develop two detailed case studies - The first
evaluate a place, identifying its potential as a visitor destination and making proposals develop the visitor
economy.The second considers an event and its role in destination development.
and policy processes. It examines different approaches to planning for tourism and considers stakeholders in the
planning process investigating their role and influence. Students develop two detailed case studies - The first
evaluate a place, identifying its potential as a visitor destination and making proposals develop the visitor
economy.The second considers an event and its role in destination development.
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