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Digital Marketing & Technology for Commerce
OVERVIEW
CEA CAPA Partner Institution: Vrije Universiteit Amsterdam
Location: Amsterdam, Netherlands
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
Social media and influencers. Crypto and the holy blockchain. Digital self-service and personalization. Augmented and virtual reality. Big data and omnichannel. If these terms don't ring a bell, you spent the last decade on a (hopefully well deserved) sabbatical in Plato's cave. Or hopelessly lost in a dark deepfake funnel.
Whether digital technology turns out to be the savior of humanity - who cares about natural resources when your brain is catching some R&R in the cloud - remains to be seen. What we do know, is that we're just at the beginning of a completely digitized future. Call it hyperreality or, even hipper, on-life: resistance is futile, I wouldn't know where to begin. Not that anybody in the field of marketing even wants to resist, because digital is the key to the customer's heart.
Except: which key do you use and when? To answer that, you'd have to be tech savvier than a newborn. But fear not, for help is at hand. In the form of a course that lets you speed date with all of the relevant digital developments for marketing. As a bonus, it puts them all in a strategic context. So, if you can't see the hyper reality e-profile through the augmented funnel? Don't know your ET from your IoT? And think API is a kid's cuddly toy? Inject yourself with this healthy shot of digital steroids!
Contact hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course. CEA's recommended credits are based on the contact hours assigned by Vrije Universiteit Amsterdam (VU Amsterdam): 15 contact hours equals 1 U.S. credit
Whether digital technology turns out to be the savior of humanity - who cares about natural resources when your brain is catching some R&R in the cloud - remains to be seen. What we do know, is that we're just at the beginning of a completely digitized future. Call it hyperreality or, even hipper, on-life: resistance is futile, I wouldn't know where to begin. Not that anybody in the field of marketing even wants to resist, because digital is the key to the customer's heart.
Except: which key do you use and when? To answer that, you'd have to be tech savvier than a newborn. But fear not, for help is at hand. In the form of a course that lets you speed date with all of the relevant digital developments for marketing. As a bonus, it puts them all in a strategic context. So, if you can't see the hyper reality e-profile through the augmented funnel? Don't know your ET from your IoT? And think API is a kid's cuddly toy? Inject yourself with this healthy shot of digital steroids!
Contact hours listed under a course description may vary due to the combination of lecture-based and independent work required for each course. CEA's recommended credits are based on the contact hours assigned by Vrije Universiteit Amsterdam (VU Amsterdam): 15 contact hours equals 1 U.S. credit
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