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Sports Marketing
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: 5MARK010W
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 4
DESCRIPTION
The module is designed to build on contemporary marketing theory and to apply it in a sports context. The module
examines strategic sports marketing planning within an appropriate framework. Students will look at the application
of marketing concepts in sport, and in particular market segmentation and the roles of branding and sponsorship.
They will be given the opportunity to reflect on the current and future impact of globalization and commercialization
on the wider sports industry. The module will encourage students to apply concepts and criteria derived from good
practice in other sectors to specific sporting applications and to develop their analytical and critical skills.
examines strategic sports marketing planning within an appropriate framework. Students will look at the application
of marketing concepts in sport, and in particular market segmentation and the roles of branding and sponsorship.
They will be given the opportunity to reflect on the current and future impact of globalization and commercialization
on the wider sports industry. The module will encourage students to apply concepts and criteria derived from good
practice in other sectors to specific sporting applications and to develop their analytical and critical skills.
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