Public Relations Study + Internship in London: London South Bank University Program Spring 2020 Semester

This course covers the basic principles, processes and applications of Public Relations Management and Practice. It looks at the role of PR as part of Integrated Marketing Communications within the marketing function. The unit focuses on the practical and creative aspects of planning and developing PR communications techniques. It, therefore, combines theory with practical exercises, case studies, class and group discussions and the development of a substantial practical group project, a PR Campaign Plan and its partial execution. The unit uses extensive real-life case histories and current examples from organisations involved in internal and external communications.