Brand Management Study + Internship in London: London South Bank University Program Spring 2020 Semester

The Brand Management unit provides a strategic and tactical approach to learning and applying the key theories, frameworks and models of current brand marketing to solve management problems. This unit will prepare the student for a career in brand management by using a practical approach for the application of complex theoretical ideas. Students will be assessed with a variety of techniques such as exam, group and individual work, non-verbal presentations and written reports.