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Legal Protection of Business Creativity
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Business
Other Subject Area: Computer Sciences
Instruction in: English
Course Code: BBS_6_LPC
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 4
Prerequisites: Introduction to Law
DESCRIPTION
Legal Protection of Creativity looks at the intellectual property of a business. IP law refers to creations of the mind or intellect that can be legally owned. Ideas and unique creations can exist in every business. They are important for long term financial success and can make you more competitive than your rivals. This module looks at how to stop competitors from copying your most valuable assets; it looks at protection of and against marketing/advertising, information technology, accounts, and other business areas.
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