Communication, Media Studies & Tourism Management

Course Overview


Entrepreneurship: The Art of Creative Business


CEA Partner Institution: CEA Seville Center
Location: Seville, Spain
Primary Subject Area: Business
Instruction in: English
Course Code: BUS332SVQ
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: At least one course in Business, Economics or Management


Entrepreneurship has become a key aspect for Business Environment as it is a guiding principle in most successful organizations. More than just small business management; it means identifying market opportunities and then marshalling the resources and designing the strategy and organization to capitalize on these opportunities. This definition cuts across various types of organizations and industries. The course will mainly focus on analyzing different mindsets and behaviors of effective entrepreneurs; developing abilities of brainstorming and creating new business ideas; putting those ideas into action, structuring a formal document: the business plan.

The emphasis of this class will be on active learning, so learning is closely aligns with application and is a shared responsibility among all the members of the group. With plenty of applications and examples to demonstrate concepts, your role is to participate in group exercises and team projects that give you the opportunity to apply models and lessons learned. In teams you will select a new venture idea and create a 10-15 page business plan, which you will then present to the class at the end of the semester. The class will act as venture capitalists and your objective is to sell the class on the financial viability of your new business.

To give you insights into the experiences of entrepreneurs we will complement our in-class lectures, discussions, and training exercises with out-of-class activities, focus on case studies, and discussions with local business figures.
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