CEA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Tourism & Hospitality Management
Other Subject Area: Marketing
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
The purpose of this course is to introduce students in the five promotion tools, applied mainly to tourism and discuss the factors that must be considered in shaping the overall promotion mix.
It should be advisable that students should have some basic notions about marketing tools and their application to the tourism industry.