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Communication, Media Studies & Tourism Management

Course Overview

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Advertising & Commercial Promotion in Tourism

OVERVIEW

CEA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Tourism & Hospitality Management
Other Subject Area: Marketing
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60

DESCRIPTION

Students will learn the communication tools needed to mange touristic companies. The advertising sector will be studied in depth, especially media and support planning, budgeting and controlling. They will also learn how advertising companies work and other promotion tools like promotion, sponsoring and public relations. Previous knowledge in market research and marketing knowledge.
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