COM 3800 Publicity, Promotion, and Sponsorship Business, Communications & Liberal Arts Program Fall 2020 Semester - French Riviera

Events are something we are all familiar with; they occur all around us. Events require sponsorship and publicity to gain attention and attendees, promotion to engage both clients and consumers, and sponsorships to off-set costs. Students learn the skills necessary to market and promote an event including pitching potential event sponsors, creating supporting sponsorship documents and media kits, integrating a measurement of success and exploring how to get press and media coverage for the event.