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BUS 3826 Retail Marketing Business, Communications & Liberal Arts Program Fall 2020 Semester - French Riviera

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BUS 3826 Retail Marketing

BUS 3826 Retail Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Other Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Senior in College

DESCRIPTION

This course is designed to help students develop an understanding and appreciation of the difficulties and challenges of starting, managing, expanding, and consequently, succeeding in both physical and online retailing. In this respect, we will cover the major functions that comprise the retailing task, the decision tools applied, planning, strategy formulation, implementation, and control in retail management.

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