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Professional Communication
OVERVIEW
CEA CAPA Partner Institution: University of Cape Town
Location: Cape Town, South Africa
Primary Subject Area: Business
Instruction in: English
Course Code: BUS2033F/S
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 4
Prerequisites: This core course is compulsory for certain Business Science and BCom departments/streams and available as an elective for others. Students are generally in their third-year but some second-year students are accepted in the second
semester (e.g., Finance).
DESCRIPTION
The course aims to provide students with the ability to design and produce various types of documents (e.g. correspondence, reports and proposals) common to the workplace. Students are required to plan and give persuasive presentations and oral reports to selected audiences as well as to prepare visual and graphic material for oral and written messages. Group work and group presentations are also emphasised.
The syllabus includes: Theory and application: Academic and professional/business documents: report writing, proposal writing, correspondence (traditional and electronic); Formats, style, vocabulary, organisation patterns and readability for oral and written messages; Individual and team presentation techniques; group dynamics; Integration of graphic and visual material in oral and written genres.
Prescribed text: A communication handbook and a course outline will be given to every student.
DP requirements: Submission of all assignments and participation in oral presentations; attendance at all compulsory lectures and workshops. A sub-minimum of 35% for the semester mark is required to write the exam.
Assessment: Final written examination: 40% (with a 35% subminimum). Coursework mark: 60%. Averaged pass mark for course: 50%.
The University of Cape Town awards credits based on the National Qualifications Framework (NQF) to determine course and contact hour recommendations per course. 1 NQF credit represents roughly 10 notional hours of work which includes study time, assignments and examinations. Notional hours may very per courses depending on the course level and modality therefore, CEA recommends using NQF credits as a basis to determine U.S. equivalencies (1 NQF=.222 semester credits)
The syllabus includes: Theory and application: Academic and professional/business documents: report writing, proposal writing, correspondence (traditional and electronic); Formats, style, vocabulary, organisation patterns and readability for oral and written messages; Individual and team presentation techniques; group dynamics; Integration of graphic and visual material in oral and written genres.
Prescribed text: A communication handbook and a course outline will be given to every student.
DP requirements: Submission of all assignments and participation in oral presentations; attendance at all compulsory lectures and workshops. A sub-minimum of 35% for the semester mark is required to write the exam.
Assessment: Final written examination: 40% (with a 35% subminimum). Coursework mark: 60%. Averaged pass mark for course: 50%.
The University of Cape Town awards credits based on the National Qualifications Framework (NQF) to determine course and contact hour recommendations per course. 1 NQF credit represents roughly 10 notional hours of work which includes study time, assignments and examinations. Notional hours may very per courses depending on the course level and modality therefore, CEA recommends using NQF credits as a basis to determine U.S. equivalencies (1 NQF=.222 semester credits)
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