The Business of Sport University of Westminster - Arts, Business & Sciences Program Summer 2016 July 3-Week - London

Worldwide, the sports industry is estimated to be worth well over US$500 billion; in the UK, alone, it may be worth in excess of £15 billion. On any measure ?whether in terms of turnover, profitability, employment, participation or media profile -sports business is big business. Using a blend of theory and practice, and case studies from a variety of competitive sports, this module examines the distinctive nature and context of sport and sport business. It draws on various functional areas in business -economics, finance, marketing, and law among others and practitioner knowledge - to build a profile of the sports industry. Finally, it considers contemporary issues of importance in the sports industry such as sponsorship and the media.