Marketing Management and Strategy Study + Internship in London: CEA London Center - OLD Program Spring 2017 Semester

For most organisations, marketing is the single most important determinant of success. Marketing is a management philosophy. It recognises that the success of an organisation depends on meeting customers' present and future needs & wants more effectively than its competitors. Today's business environment is changing faster than ever, and the stream of new product available is becoming a torrent. Building on the foundations of Year One Introduction to Marketing this unit is intended to provide and demonstrate the tools and techniques needed to compete successfully in such a business environment. It consolidates and builds analytical ability and disciplined strategic thinking within the marketing framework, through lectures, seminars, and the use of case studies and current issues.