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Integrated Marketing Communication
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Instruction in: English
Course Code: BBM_5_IMC
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 4
Prerequisites: Introduction to Marketing
DESCRIPTION
This unit is intended to provide BA Marketing, Combined Honours and Arts Management students with an insight into the theory and practice of Marketing Communications as an integrated discipline. It covers the broad range of methods companies employ to communicate with their many and varied audiences, including both traditional and less obvious tactics. By implication, the unit also covers the techniques used by companies to collect feedback and promote a two-way dialogue with customers and other stakeholder groups.
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