Digital Media Study + Internship in London: CEA London Center - OLD Program Spring 2017 Semester

This unit which provides a practical introduction to key technologies, concepts and skills required by marketers and business managers in the digital age. The unit provides practical knowledge and application of digital and internet based channels, such as websites, mobile technologies and social networks, from a marketing perspective, as a research tool, an exposure tool, and as a customer contact and feedback vehicle, along with an understanding of data and data protection. This unit provides a set of transferable and practical skills that students will be able to use at university and throughout their careers, enabling them to understand the marketing and communications potential of new technologies and how to use them effectively to meet business goals.