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BUS 3601 Marketing Principles Science & Engineering Program Spring 2018 Semester - French Riviera

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BUS 3601 Marketing Principles

BUS 3601 Marketing Principles Course Overview

OVERVIEW

CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: BUS 3601
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

This course is designed as an introduction to the principles of marketing and the marketing function in product and service-oriented organisations. The course will focus on the understanding of key concepts in marketing and their application through case studies. Students will be exposed to marketing analysis, planning, implementation and control, while learning how to write a marketing plan through the marketing project, which is an important component of this course.

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