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COM 2502 Understanding Advertising Practice Science & Engineering Program Fall 2016 Semester - French Riviera

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COM 2502 Understanding Advertising Practice

COM 2502 Understanding Advertising Practice Course Overview

OVERVIEW

CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Communication
Other Subject Area: Business, Advertising
Instruction in: English
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

The purpose of this course is to give students a full understanding of the Advertising profession, its organization and methods, the different approaches to Advertising throughout the world and the persuasive power of Advertising messages. Students will learn how to conduct research, design campaigns, compose effective messages and will apply their knowledge and skills to practical workshop cases.

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