BUS 360 Social Networks and Media Management John Cabot University - Full Curriculum Program Spring 2018 Semester - Rome

The course aims at exploring strategies of social media management for business organizations. The focus of the course regards not only the aspects of communication with prospects and customers, but also the internal processes necessary in order to enact strategic decisions. Hence, this course analyzes every stage required to use social networks for business from a global perspective that includes, among others, IT, customer service and sales, in the light of the social, economic, and technological implications surrounding the ever-changing e-business environment.