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International Marketing
OVERVIEW
CEA CAPA Partner Institution: Universidad Latinoamericana de Ciencia y Tecnología
Location: San José, Costa Rica
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Principles of Marketing
DESCRIPTION
The course is designed to provide a comprehensive review of the theory and practice of international marketing and a framework to analyze its context.
The concepts and skills you will learn in this class will allow you among others to:
- Develop a comprehensive marketing plan for a hypothetical or real organization
- Understand the role of marketing in an international context
- Devise a geographically-fit strategy to compensate for cultural differences
The concepts and skills you will learn in this class will allow you among others to:
- Develop a comprehensive marketing plan for a hypothetical or real organization
- Understand the role of marketing in an international context
- Devise a geographically-fit strategy to compensate for cultural differences
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