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Brand Management (With Project)
OVERVIEW
CEA CAPA Partner Institution: Novancia Business School - Paris
Location: Paris, France
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 30
Prerequisites: Fundamentals in Management, Marketing, Finance, Human Resource Management
DESCRIPTION
Building and promoting a brand is a matter of communication, but a specific one and it goes far beyond. Branding has become a more and more commonplace, integrated and sophisticated way to rule a marketing policy and even strategic management. The fundamentals about building, assessing and managing the goodwill attached to a name are undoubtedly a curriculum basic of any quality business school.
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