Marketing Applications: International Marketing, Marketing in the European Union and Tourism Marketing International Business Program Summer 2016 July 4-Week - Alicante

This course examines three relevant applications of Marketing principles:
1) Tourism Marketing, which focuses on the tourism marketing and its singular traits, explores the tourism marketing strategies that will have an impact on the future of the industry, and provides a local and global perspective on tourism marketing issues.
2) EU Marketing, where a global overview of European Marketing is provided, with European marketing strategies, understanding how the consumer mind works in a global market like Europe.
3) International marketing and its application to international business. For a growing number of companies, being international is no longer a luxury but a necessity for economic survival. These and other issues affecting the world economy, trade, markets, and competition will be discussed.