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Advertising and Media International Business Program 2024/2025 Year CEA CAPA & UPF Hybrid - Barcelona

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Advertising and Media

Advertising and Media Course Overview

OVERVIEW

CEA CAPA Partner Institution: Pompeu Fabra University
Location: Barcelona, Spain
Primary Subject Area: Advertising
Other Subject Area: Marketing, Communication
Instruction in: Spanish
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 32
Prerequisites: Two years of college; *Requerimientos previos aconsejables: Introducción al marketing

DESCRIPTION

Nociones generales de comunicación. Desarrollo de una campaña de publicidad, la marca, planificación de medios, campañas de publicidad internacional, estructura de la publicidad, legislación publicitaria. Análisis de la eficacia promocional.*Note: this course is an ESCI elective. In other words, it is an integrated course with Spanish students and the weekly schedule follows the Spanish university system, which means classes may be held on Fridays.

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