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MGT 311 Retail Management in the Digital Era Business, Liberal Arts & Social Sciences Program Summer 2018 June 9-Week 2 Course - Prague

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MGT 311 Retail Management in the Digital Era

MGT 311 Retail Management in the Digital Era Course Overview

OVERVIEW

CEA CAPA Partner Institution: Anglo-American University
Location: Prague, Czech Republic
Primary Subject Area: Management
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 42
Prerequisites: MKT 248 Introduction to Marketing

DESCRIPTION

Did you ever want to open and operate your own successful retail business? Do you desire to develop the managerial strategies to assume a high level position in the retail industry? This course will give you the tools to do both. Additionally, students will enhance effective marketing, research and problem-solving skills as well as examine ways to utilize today's platforms to effectively reach consumers.

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